Why do we do this...
“Study after study has confirmed that there is no development strategy more beneficial to society as a whole— women and men alike— than one which involves women as central players. No other policy is as likely to raise economic productivity, lower infant and maternal mortality or improve nutrition and promote health. When women are fully involved, the benefits can be seen immediately: families are healthier; they are better fed; their income, savings and reinvestment go up. And what is true of families is true of communities and, eventually, whole countries.”
- Kofi Annan (1938-2018)
After seeing the coffee production and societal norms are hugely dominated by men, but in many countries because of war or genocide, women have had to take over the farm. The women that do produce coffee typically get paid substantially less than the men, not permitted to own their land. Sometimes robbed, beaten and worse. This also leaves the women with minimal to no education or financially reliant on the men in the community.
Mo Brew buys specific coffees from women owned and run farms. By doing this, this gives the women independence, freedom, and security. We work with organizations that help provide these things to the women. More specifically they help with legal rights to their land, leadership positions, financial help, and a better price for their coffee.
The coffee that you buy from us, a percentage of the profits goes directly to these women to help them have financial security and independence.
We take care of the coffee, the same as the care that is given to it at the farm.
We take pride in roasting the coffee in a way that brings out the natural flavors in the coffee. We want to showcase and highlight the hard work that these farmers put in to this coffee.
We roast every new coffee multiple times to make sure we have the right roast that will represent us and the farmers well and give you an incredible cup of coffee at home.
We take into account the particulars of a farm and what makes them special. We learn what the elevation is and what else is grown on the farm. All of these things take a part in the roasting process and the natural flavors in the coffee.